Californiacation


COME TO CALIFORNIA BE A FREAK LIKE ME TOO

-- LANA DEL RAY


A certain image of beach-babe-luxury, sand-in-your-hair, life-without-care clouds the complex culture of California. Yes, there is a strong beach culture especially prominent along the beautiful coastline of our rocky shores, but one of the reasons California is such a sought after living destination is how incredibly multifaceted its regions are. You can go from the boho-beach, to the snow cap mountains, and then to the inner prairie land within the same day. Intense racial wars have always raged along the golden coast, leading to great conflict that forced us to reconcile as a united people. The glory and gore associated with the film industry colors the Hollywood Hills in red-- stains of passion, lipstick, and blood. It's a Phoenix state: a nation of fire, slave to the natural forces that purge the golden land in flame only to emerge once more in rebirth from the ashes. It's a vast and fascinating landscape with immense historical ties of turmoil, discovery, and revolution. 

It amazes me how the first image that pops into my mind when I hear the word "California" is of stagnant green palm trees against a pale blue sky; something constantly reinforced by our media overlords to sell you captions meant not to inform, but appeal to our own subconscious desires. Such a simple image has done California a great disservice, and labeled us as a land of CHIILL VIBEZ BRO, disregarding the vast amount of history that has laid the ground for our peaceful #CaliLife existence.

But the new California frames from Polette Eyewear do not settle for such transparency.
A minimalistic design melds vintage nostalgia with modern advancements, resembling handcrafted style statements of the 1970's, capturing an essence of the barren lands of Coachella, where true art met ideological freedom under sweet summer nights in Joshua Tree. These stunning glasses perfectly remind us of the heritage that built our beloved California, shaping the world through fire and smoke to build a better life for generations to come.

Polette is leading the market in eyewear with a revolutionary optical concept, "being the only intermediate between the factory and the customer." This means that their frames and lenses are provided straight from their workshops, removing high pricing markups, and bringing their original designs from the factory right to you. Part of their trademark is making anti-reflective and anti-scratching coating lenses available from $9.99 to $75, with customizable options to personalize your style. Based in France, Polette has been creating technologically advanced collections for their customers, like new E-Polette glasses, which help reduce the impact of screen glare on your eyes. I am thrilled to be able to share their new collection with my readers and offer a contest where the winner wins a 50% off voucher on any pair of glasses from Polette.com. Check out how to enter below!

ENTER MY CONTEST

1. GO TO POLETTE.COM
2. CHECK OUT THEIR ONLINE SELECTION OF REVOLUTIONARY EYEWEAR
3. TELL ME YOUR FAVORITE GLASSES IN A COMMENT BELOW
4. FOLLOW POLETTE ON
TWITTER
FACEBOOK
INSTAGRAM
(THE MORE YOU FOLLOW THE BETTER CHANCE TO WIN!)

GOOD LUCK!

XOXO

OLIVIA